{"id":2015,"date":"2026-05-06T13:41:07","date_gmt":"2026-05-06T11:41:07","guid":{"rendered":"https:\/\/chiasa.es\/tpu-and-the-digital-product-passport-here-are-the-essentials\/"},"modified":"2026-05-06T16:04:43","modified_gmt":"2026-05-06T14:04:43","slug":"digital-product-passport-textiles","status":"publish","type":"post","link":"https:\/\/chiasa.es\/en\/digital-product-passport-textiles\/","title":{"rendered":"What is the digital product passport and why it matters for textiles"},"content":{"rendered":"<p><span style=\"color: #2370bc;\"><strong>What is the digital product passport and why does it matter for textiles?<\/strong><\/span><\/p>\n<p>The digital product passport (DPP) will be one of the major transformations in the textile sector in the coming years. Driven by the European ecodesign regulation, its goal is to improve traceability, transparency, and sustainability throughout the entire lifecycle of a product.<\/p>\n<p>In practice, this means that every garment will need to include a digital access point\u2014usually through a QR code or DataMatrix\u2014allowing users to consult relevant information such as composition, origin, care instructions, or recycling guidelines.<\/p>\n<p><span style=\"color: #2370bc;\"><strong>The label: from informational element to access point<\/strong><\/span><\/p>\n<p>In this new context, the label is no longer a secondary component. It becomes the gateway to the product\u2019s information.<\/p>\n<p>This represents a major shift: it\u2019s no longer enough for a label to be readable at the moment of purchase. It must continue to perform its function throughout the entire useful life of the garment.<\/p>\n<p>A label is no longer just a label. It is the door to the product.<\/p>\n<p><span style=\"color: #2370bc;\"><strong>The big challenge: durability<\/strong><\/span><\/p>\n<p>For the DPP to be truly useful, the information must remain accessible over time. And here lies the main challenge in textile labeling:<\/p>\n<p>\u2022 Frequent washing \u2022 Intensive use \u2022 Friction \u2022 Exposure to different conditions<\/p>\n<p>Not all materials are prepared to withstand these factors without losing legibility or adhesion.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Chiasa - Soportes de impresi\u00f3n para el pasaporte digital de producto\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wCa8aVM1vcA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #2370bc;\"><strong>Two labeling approaches for the DPP<\/strong><\/span><\/p>\n<p>Not all labeling solutions respond equally to this challenge. Broadly speaking, we can distinguish two approaches:<\/p>\n<ol start=\"1\">\n<li><strong>External labels (hangtags)<\/strong> They are useful at the point of sale and make it easy to include variable information. However, their lifespan is limited, as they are usually removed after purchase.<\/li>\n<li><strong>Labels integrated into the garment<\/strong> These are labels that adhere to or form part of the textile itself. This type of solution allows the label to remain with the garment throughout its entire lifecycle, ensuring that the information stays accessible after multiple washes and uses.<\/li>\n<\/ol>\n<p>This is where the choice of material becomes especially important.<\/p>\n<p><span style=\"color: #2370bc;\"><strong>Materials prepared for the new scenario<\/strong><\/span><\/p>\n<p>To meet the requirements of the DPP, labeling materials must comply with several key criteria:<\/p>\n<p>\u2022 High resistance to washing and wear \u2022 Strong adhesion or integration into the garment \u2022 Compatibility with variable data printing (QR, DataMatrix) \u2022 Sustainable or recyclable options<\/p>\n<p>It is also important to consider both permanent solutions and alternatives for removable or complementary applications, such as hangtags.<\/p>\n<p><span style=\"color: #2370bc;\"><strong>An opportunity for printers<\/strong><\/span><\/p>\n<p>The DPP is not only a technical challenge\u2014it is also an opportunity.<\/p>\n<p>For printers, it opens the door to expanding their value proposition:<\/p>\n<p>\u2022 Advising on material selection \u2022 Offering more complete solutions \u2022 Incorporating services related to traceability<\/p>\n<p>It\u2019s no longer just about printing a code, but ensuring that the code continues to function over time.<\/p>\n<p>The advancement of the DPP requires materials capable of withstanding real-world use and printing processes that guarantee long-term legibility. Meeting this challenge means adapting solutions to this new scenario, integrating durability, variable data, and sustainability. The challenge is technical, but the response will always be collaborative.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital product passport (DPP) will reshape the textile industry by requiring every garment to provide digital access to key information throughout its entire lifecycle. This shift turns the label into a critical access point for traceability, demanding durable materials, reliable printing processes, and solutions capable of withstanding real-world use. The challenge is technical, but the response must be collaborative across brands, suppliers, and printers.<\/p>\n","protected":false},"author":2,"featured_media":2012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Digital product passport: impact on textile labeling and durability","_seopress_titles_desc":"The digital product passport will transform textile labeling, requiring durable materials and long\u2011lasting variable data to ensure traceability throughout a garment\u2019s lifecycle.","_seopress_robots_index":"","_seopress_analysis_target_kw":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[84],"tags":[],"class_list":["post-2015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/chiasa.es\/en\/wp-json\/wp\/v2\/posts\/2015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiasa.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiasa.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiasa.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiasa.es\/en\/wp-json\/wp\/v2\/comments?post=2015"}],"version-history":[{"count":0,"href":"https:\/\/chiasa.es\/en\/wp-json\/wp\/v2\/posts\/2015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chiasa.es\/en\/wp-json\/wp\/v2\/media\/2012"}],"wp:attachment":[{"href":"https:\/\/chiasa.es\/en\/wp-json\/wp\/v2\/media?parent=2015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiasa.es\/en\/wp-json\/wp\/v2\/categories?post=2015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiasa.es\/en\/wp-json\/wp\/v2\/tags?post=2015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}