When the label also catches the eye: glossy, matte, and satin PP for the food & beverage sector
In the food and beverage industry, the label is not just a simple medium: it is part of the product experience.
A well-chosen label can make the difference between going unnoticed or grabbing attention in a second.
That is why at Chiasa we work with three polypropylene (PP) finishes that allow us to adapt the aesthetics and technical performance to each need: glossy, matte, and satin.
Three finishes, three ways to communicate
Glossy PP – Brightness and vitality
Perfect for energy drinks, soft drinks, beers, or products that want to stand out with intense colors.
The glossy finish enhances tones, offers great visual depth, and conveys a sense of freshness and dynamism.
Matte PP – Elegance and naturalness
Ideal for wine labels, craft beers, coffees, or gourmet products.
Its smooth, non-reflective texture provides a more understated and premium image, without sacrificing the strength of PP.
Satin PP – The perfect balance
Combines the luminosity of gloss with the softness of matte.
A versatile finish that works equally well on mid- to high-end beverages and on cosmetics or personal care products, where aesthetics also matter.
Benefits that go beyond appearance
Polypropylene is one of the most widely used materials in self-adhesive labels, and with good reason:
- High resistance to moisture and abrasion, ideal for refrigerated or condensation-prone products.
- High dimensional stability, even in cold conditions or temperature changes.
- Excellent printability, compatible with different printing technologies (inkjet, laser, etc.).
- Aesthetic versatility, with finishes that adapt to each brand and style: from intense shine to a softer, more natural feel. They allow you to play with design, colors, and texture to achieve the visual result that each product needs.
- Commitment to sustainability, as these are recyclable and durable materials that maintain their appearance throughout the product’s life cycle and help reduce waste.
Most common applications in food & beverage
Our PP materials are used in a wide variety of products:
- Craft beers, cold drinks, and soft drinks.
- Premium wines, spirits, and beverages.
- Oils, sauces, and preserves.
- Refrigerated or frozen products.
- Promotional or limited edition labels.
The balance between aesthetics, functionality, and durability makes PP a safe choice for demanding environments where labels must remain impeccable until the last day of consumption.